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TRACER

TRACER is a founder-led creative studio. Having built our own companies and raised $25M, we bring firsthand experience to building brands that matter.

Selected Work(07)

Gradient MGMT

  • Brand Identity
  • Website
  • Motion

We gave Gradient MGMT a new identity and site — a calm, confident system that feels as considered as the talent they represent.

Kindling

  • Brand Identity
  • Art Direction
  • Motion

We built Kindling’s new identity to incorporate their storytelling and software into a compelling brand.

Enhance Pickleball

  • Brand Identity
  • Product Design
  • Campaign

We built Enhance Pickleball’s new identity from scratch and designed their flagship “Sweetspot” paddle.

FOUNDATION

  • Brand Identity
  • Product Design
  • Motion

We built FOUNDATION’s brand identity from the ground up, and designed hundreds of screens, icons, and animations for the product itself.

Longrun

  • Brand Identity
  • Art Direction
  • Motion

We built Longrun’s identity from the ground up — pairing the science behind their supplements with warm, filmic storytelling for longer running, happier dogs.

Counterparty

  • Brand Identity
  • Logo Design
  • Motion

We gave Counterparty a classical coin emblem and wordmark that lend a modern trading brand the weight of an old institution.

STRIPS

  • Brand Identity
  • Packaging
  • Website

We built STRIPS’ loud, plastic-free identity — “Power. Not plastic.” — and carried it across their packaging and online store.

What We Do

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